by ClaudiaG | Aug 5, 2022 | I2B Challenge
Part of becoming an authentic brand: Commit yourself to the Three Ts: Truth Trust Transparency That means loving yourself as much as you love your family, friends and clients; and loving your family, friends and clients as much as you love yourself. And while you’re...
by ClaudiaG | Aug 5, 2022 | I2B Challenge
Your voice advertises who you are to the right audience and warns the wrong audience not to engage. Your authentic voice is the tone your client responds to (and the voice that feels true to you). Never try to be someone you are not—but the converse side is you don’t...
by ClaudiaG | Aug 5, 2022 | I2B Challenge
If you have an existing website, you will want to make sure your content is “on brand”. And the same goes for your social media pages and cover photos. If you have done any sort of updating to your brand, be sure to make sure that all your links are still relevant and...
by ClaudiaG | Aug 5, 2022 | I2B Challenge
The best way to reach your ideal client is to speak to who she is inside—that part she likes to hide from the world in her anxiety to become a success. But how do you know you’ve got it right? When she feels like you’re her best friend or hope; when you get personal...
by ClaudiaG | Aug 5, 2022 | I2B Challenge
Let’s start out by defining who your ideal client is not. Your ideal client is not a typical member of a broad generic niche. Let’s look at an example. If you go after all people who want to lose weight, you’ll most likely attract no people who want to lose weight:...
