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Our latest thinking on Marketing, Productivity, and Motivation. Vital topics to help build the best version of yourself while building the best version of your dream business.
Are You Split Testing Your Sales Pages?
When people start getting involved with online sales, one of the first things that they make for their product is a sales page. If you are making your own sales pages for your products (or hiring someone), it’s imperative to split test, or test one page against...
Continue Doing What’s Working
Once you start tracking and analyzing, to use the data, you must find out what is working right now. Whatever is really working now is the best place to focus on while you learn as much as you can about the small daily actions you can take to grow your business. In...
The Importance of Tracking Sales Data
It may seem like a pain to have to monitor your sales data. This might be true if you’re already making money too because it’s hard even to consider changing things if what you are doing now seems to be working. But what if you could make it work better? When you...
Daily Actions Matter
You’ve likely heard that taking small daily actions is the way to experience success in anything you want to do. This is very true for many aspects of life, including your business. The actions that get results, are consistent, directly affect your income, and provide...
3 Reasons You Need to Create a Client Avatar for Your Business
It’s exciting to open a business and tell the world about it! It’s your dream come true and with your own business, you’ll have newfound freedom you didn’t have working a corporate job. But who exactly will benefit from hearing about your business? Who needs your...
Use a Gratitude Journal to Practice Mindfulness
Often times, one feeling can promote another. During our 30-Day Challenge, we're seeking ways to create calm in our lives. Today, I'd like to introduce you to the importance of gratitude. Feeling grateful for what you have in your life can lead to a tremendous number...
5 Tips to Working with a Photographer to Enhance Your Business Photos
Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value...
How Well Do You Really Know Your Ideal Client?
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the...
Branding? Understand The Color Wheel First
Company branding is so much more than your colors and your logo, but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer...
5 Ways to Use a Vision Board
You’re probably familiar with using a vision board as a tool for keeping your dreams and goals in mind. But did you know that you can use a vision board in a variety of ways, depending on your needs? In fact, you might even want to have more than one vision board, to...
Focused or Overwhelmed?
There's always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more. Overwhelm is a real thing in online businesses. And one of the biggest contributors? Shiny object...
What’s Your Hook?
You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional head shots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on...