by ClaudiaG | Aug 1, 2019 | Marketing
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the...
by ClaudiaG | Jul 7, 2019 | Marketing
Company branding is so much more than your colors and your logo, but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer...
by ClaudiaG | Jun 20, 2019 | Marketing
You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional head shots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on...
by ClaudiaG | Jun 18, 2019 | Marketing
How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you...
by ClaudiaG | Jun 3, 2019 | Marketing
Do you want to save time during your work day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most people would answer, “Heck yeah!” to those questions because an entrepreneur’s to-do list is never really finished, especially...
